According to British Retail Consortium (BRC) figures, a record amount of online shopping was undertaken in December 2013. Close to one in five non-food items was bought online last month, while there was also a 19.2% growth in internet purchases compared to the same period a year earlier.
However, it is only the retailers that can meet the delivery demands of an increasingly mobile-savvy consumer that are able to benefit from this trend. For example, the growth in online sales has resulted in consumers becoming more confident in leaving their Christmas shopping to the last minute, expecting more flexible dates and times that fit around their lives. This trend continues year-long.
As such, retailers that don’t offer multiple delivery options, particularly click and collect, continue to put themselves at risk of missing out on potential sales throughout 2014. Indeed, click and collect offers the best of both worlds, increasing online sales while also improving footfall in-store.
What does this mean for the supply chain as a whole? As the retail industry is placed under increasing demand to fit around the lives of busy consumers, the logistics sector will have to develop ever more sophisticated technology and processes to keep up. It’s an exciting time for UK logistics!