Prova PR has won the public relations and communications account for the UK’s leading commercial vehicle parts distributor, Intertruck. The company, which offers a wide range of replacement parts for fleet operators and independent repairers, has hired Prova to deliver a strategic campaign, providing both B2B and consumer PR for the company’s UK-based outfit.
With extensive vehicle product knowledge, Intertruck proudly supplies OE quality parts at competitive prices around the UK. The company believes customer service plays a key part in building a strong relationship with its clients and wants to further educate its audiences about the depth and breadth of what Intertruck has to offer. Hiring Prova is a significant step towards achieving this and, in working with the agency, it hopes to expand and improve the number of leads generated by raising brand awareness in the marketplace.
Ed Pedder, general manager, major accounts, at Intertruck, said: “Within the current market, customers are not only looking for the right product at the right price, they are looking for a greater level of customer service. We are confident that, by joining forces with Prova, we will be able to spread the message of our service offering far and wide and in doing this, ultimately, grow our business.”
Gill Holtom, director at Prova, added: “Intertruck runs a fantastic service for commercial vehicles and we are pleased to be given the opportunity to deliver a robust PR campaign demonstrating this. We look forward to developing a strong partnership with the team and helping them to achieve their business objectives via a comprehensive and hardworking PR campaign.”