Warwickshire-based Prova is celebrating after receiving the award for best automotive PR campaign in the UK at the national Chartered Institute of Public Relations (CIPR) Excellence Awards last week (Wednesday 1 June 2011). The recognition further strengthens Prova’s reputation as one of the leading automotive PR consultancies.
Prova’s Rallyfest campaign for the 2010 Wales Rally GB was judged by leading PR professionals to be the best automotive PR campaign in the country. The highlight of the campaign saw around 12,000 people attend a free event in north Wales, generating almost £350,000 for the local area.
Over 700 entries were received for the CIPR Excellence Awards across 27 categories. In the automotive category, Prova competed against shortlisted campaigns from big-name brands such as Citroën, Nissan, Tom Tom, Ford Retail and INRIX. Judges commented that Prova’s entry was a “classic case study in outcome-driven PR.”
Prova’s St John White, who collected the award on behalf of the team, said: “We’re delighted our work with Rally GB has been recognised by the CIPR Excellence Awards – especially up against such strong competition. We’ve worked with Rally GB for a number of years now, developing new campaigns for every year of the FIA World Rally Championship event. The launch of Rallyfest last year was a particularly exciting highlight for the team.”
Andrew Coe, chief executive of International Motor Sports Limited, which organises Wales Rally GB, commented: “The team at Prova is passionate about motorsport delivering tangible results. We’re pleased their work on Rallyfest 2010 has been recognised as an award-winner by the leading PR industry body.”
CIPR CEO Jane Wilson concluded: “Winning a CIPR Excellence Award can be considered the ultimate achievement in the PR profession and worthy of the warmest of congratulations. These awards are the most demanding in the industry and set the benchmark for best practice. Competition was as fierce as ever, producing an exceptional quality of entries – outstanding, considering the economic challenges of last year. The public relations world has proved not just that it is resilient but that, even when budgets are tight, creativity and a focus on return on investment come to the fore.”
Rallyfest 2011 took place at the Royal Welsh Showground near Builth Wells, Powys, last Saturday 4th June, and was run in conjunction with the Severn Valley National Rally with support from Powys Council. Wales Rally GB will arrive in north Wales on Thursday 10th November, closing four days later on Sunday 13th November 2011 in Cardiff.