Prova has been awarded the public relations account for automotive technology business WheelRight. The Oxford-based company has produced a revolutionary tyre pressure monitoring system that allows for a vehicle’s tyre pressures to be texted immediately to a motorist’s mobile phone, once a vehicle has driven over the WheelRight device.
John Catling, chief executive of WheelRight, commented: “In trials, our patented technology is already saving fleets thousands of pounds a year – but with under-inflated tyres costing the UK almost half a billion pounds per annum and an additional million tonnes of carbon dioxide emissions per annum, there is a long way to go, both here and across the world.”
He continued: “It’s an exciting time for the business and we’re entrusting Prova to take us to those critical marketplaces. With its expertise across the transport and cleantech sectors, we’ve chosen the ideal partner for what will be a fascinating journey for all of us over the next three years.”
Prova’s St John White noted: “It’s a great privilege for the Prova team to be working alongside WheelRight on its highly innovative solution. We have collaborated with some of the world’s most ground-breaking vehicular and cleantech technologies – and it’s great to be involved with an organisation from Begbroke again. We know we can bring our aggressive, imaginative marketing and commercial thinking to the brand and look forward to playing a key role in the growth of WheelRight.”
WheelRight’s tyre pressure monitoring system allows for a vehicle’s tyre pressures to be texted immediately to a motorist’s mobile phone, once a vehicle has driven over the WheelRight device. To find out more, visit www.wheelwright.co.uk.