Prova has been awarded the public relations account for ALPHERA Financial Services. Alphera, a finance and insurance provider for multi-make vehicle dealerships in the UK and part of the BMW Financial Services Group, has appointed Prova to support its trade marketing campaign.
Andy Gruber, Director of ALPHERA Financial Services in the UK, comments: “Prova comes highly recommended from other organisations within the BMW Group and we were impressed with its credentials across the wider automotive and professional services arenas.”
Prova’s St John White will be leading the account. He says: “We’re delighted to be working with a company which is so highly regarded by its dealer partners and the wider automotive industry. With big brand credibility, as well as a focus on delivering true innovation for its customers, the Alphera offering is incredibly powerful for the F&I marketplace. We look forward to working with the Alphera team as it continues to develop and grow its UK network.”
To find out more, visit www.alphera.co.uk.