After ten months of being intimidated by talk of horrendous cold and wet conditions at Wales Rally GB, I set off for my first WRC experience earlier this month – and, against all expectations, I really enjoyed it… rain, mud, sunny skies, loud exhausts, early morning starts, long drives through Welsh countryside, ‘portaloos’ and everything else (well, maybe not the portaloos)!
Having joined Prova shortly after the Rally finished in 2010, I had been blissfully unaware of the hub of activity that is Prova Towers in the weeks preceding the event. This year, I was able to experience it first-hand and, for the last couple of months, the activity has gradually increased, reaching a crescendo in late October of media calls, photo opportunities, business partnerships and competitions.
For me, what’s been particularly interesting about working on the Wales Rally GB campaign is the real mix of people we’ve been able to work with; from the FIA and Ford on a driver safety initiative, to GAME and the FERM Power Tools team on a competition run throughout all 387 stores in the UK; from the Scarlets rugby stadium to council representatives, competition winners and rallying legends of the past.
What has been clear with all of these people, however, is that rallying is something which inspires huge passion among its fans and which also has the ability to drive great interest across a wide spectrum of the world – from families looking for a fun day out to drivers looking to prove themselves.
Having driven the Conwy to Cardiff stretch of the Rally (albeit on far fewer occasions), I understand the exhaustion some of the drivers were facing at the end of the weekend – but also the fun they had on the Welsh roads. There were so many positive comments – from drivers but, more importantly, from fans and spectators along the whole route.
While Wales Rally GB may be over for another year, the team at Prova PR is looking forward to building on our motorsport and automotive success in the coming months. 2012 is shaping up to be another exciting year!